Nowadays, the industry faces different challenges: the trend towards waterless beauty, reduced use of plastics, consumer pressure to be eco-friendly and the “zero waste” movement.
Beauty without water
The demand for water in the cosmetic industry is enormous, it is the most widely used raw material. Increasingly, the industry is taking efforts to save water and transition to anhydrous (water-free) products, as well as provide consumers with greater transparency about the water sources used.
Companies in this sector have chosen to reduce water consumption in manufacturing processes and reduce or eliminate water entirely from their products.
Pressure to remove plastic
The increasing level of awareness among consumers about the effects of plastic pollution is putting pressure on brands to reduce the use of plastic, mainly in the packaging of products.
Movement “Zero Waste”
“Zero Waste” is a relatively new movement, it started with the minimization of household waste. The main ideal is to encourage the redesign of products so that they can be recycled and reused. This is already a trend that is impacting the beauty and personal care industry.
The Zero Waste movement will be a key factor for the industry in the coming years. According to the intelligence agency Mintel, brands that do not align with these good practices will find it difficult to survive in the future, as consumers get closer to organic brands due to their concern for the environment.
How can your company promote sustainability?
Parallel to the search for alternative packaging, it is also important to change single-use items to reusable alternatives. A single-use item can generate huge amounts of waste over time, so reusable alternatives can have a major impact on the amount of waste sent to landfill.
The Company Skin and Tonic produces 100% organic bleached cotton cloths, certified to the Global Organic Textile Standard, as an alternative to disposable and makeup wipes.
Recycled or recyclable packaging
“70% of the plastic waste generated by this industry is not recycled, it ends up in landfills, EPA”
A good alternative is glass containers, this material is made of sand without using oil and can be recycled without loss of quality, making it ideal as a packaging option for many cosmetic products. Another option is aluminum, it can be recycled without suffering any deterioration in quality and offers excellent protection against bacteria, humidity, UV rays and temperature variations. Some companies are even considering eliminating packaging entirely.
The company La Saponaria offers its organic Aloe Vera Gel in a bioplastic made from sugar cane. It is 100% recyclable and emits 75% less greenhouse gases during production than conventional plastic.
“Carbon neutral” movement
As the industry moves towards sustainability, it has become necessary to develop ways to assess progress. Beauty and cosmetic companies are taking a more systematic approach to sustainability, and metrics are becoming more prominent; Measure energy use, waste, and carbon footprint in an effort to reduce impact on the environment.
ClimateTrade can help you with this challenge, through our platform you can offset your company’s carbon footprint and support environmental projects around the world.